We had our first shoot this week with Simon McKeown… at an inflatables factory.

Simon’s Unlimited commission is about taking his world travelling exhibition Motion Disabled one phase further – with new footage and subjects, a new iPhone app  - and a 10 metre high inflatable avatar.

It will be one of the highest structures that Imagine Inflatables have ever created – and features the avatar created by capturing the motion of actor and kick boxer Mat Fraser.

Our  shoot this week captured the drawings, the conversations, the models and the materials – and conversations about genetics, eugenics and the future. Next time we’re going to capture the inflatable in situ. Coming soon to a city near you! The exact ‘tour’ is still being confirmed, so watch this space…